Crown Affair

Crown Affair brings polish and ease to hair care with clean, nourishing formulas designed for effortless, air-dried styles. The brand swaps harsh ingredients for gentle alternatives like coconut-based cleansers and persimmon powder, all packaged in sleek, recyclable glass bottles. A standout favorite is The Leave-In Conditioner—a silky, lightweight serum that revives dry or chlorine-damaged hair in seconds. Paired with their air-dry mousse and gel, it helps restore strands without ever reaching for hot tools.

Maria Nila

Maria Nila is a Swedish-born brand known for combining high-performance hair care with a deep commitment to sustainability. Each product is developed with expert chemists and crafted in an eco-conscious facility powered by solar panels and water recycling systems. We especially love the Luscious Curl Cream from the Curls and Coils line—a nonsticky, curl-reviving formula that delivers soft hold and bounce without buildup. Plus, the pastel blue packaging is as pretty as it is practical.

Ceremonia

Ceremonia is a Latinx-rooted haircare brand that blends ancestral traditions with modern transparency, using clean, ethically sourced ingredients like babassu and patauá oils. The brand is deeply committed to openness, even sharing the full breakdown of its signature scent. A favorite from the line is the Mascarilla de Babassu, a rich deep conditioning mask powered by cupuaçu butter to hydrate and soften dry, thirsty strands.