Curly & Confident: The Best Products for Curly Girlies

PATTERN Beauty: Hydration & Definition for Coils and Curls

Founded by Tracee Ellis Ross, PATTERN Beauty caters to curly, coily, and tight-textured hair with rich, nourishing formulas packed with aloe, honey, jojoba oil, castor oil, and marshmallow root. The brand focuses on moisture, definition, and celebrating natural texture while giving back 1% of all purchases to nonprofits supporting women and people of color.

Top Picks:

• Leave-In Conditioner
  This bestselling leave-in delivers lasting moisture, frizz control, and soft curl definition without buildup.
  How to Use:

  • Apply to soaking wet, conditioned hair and evenly distribute through all strands.

  • Can also be used on dry or frizzy hair to tame flyaways and provide light hold.

• Curl Mousse
  A lightweight, airy mousse that adds volume, shine, and bounce without crunch—great for everything from wash-and-gos to protective styles.
  How to Use:

  • For curls: Apply to damp, conditioned hair from root to tip, then air-dry or diffuse.

  • For setting styles: Pump into hands, smooth evenly through hair, then wrap, mold, or set as desired.

Final Thoughts: Healthy Curls Start with the Right Products

Whether you're nurturing coils, curls, or waves, the key to great hair days starts with the right products that work with your texture, not against it. From PATTERN’s rich hydration and definition, to Briogeo’s scalp-loving treatments, and Ethique’s zero-waste innovations, there's something here for every curl type and hair goal.

Don’t forget: great products shine even brighter when paired with the right styles. So whether you're rocking a wash-and-go, twist-out, or protective look, choose formulas that support moisture, strength, and definition.

Your curls are unique, your routine should be too.

Briogeo: Clean Scalp, Strong Strands

Known for their “6-Free™” formulas (no sulfates, silicones, phthalates, parabens, DEA, or artificial dyes), Briogeo is a curl-conscious brand that blends natural ingredients with clinical results. Their products are 93–100% naturally derived, vegan, and cruelty-free, and they go the extra mile with eco-friendly packaging and full ingredient transparency. Ideal for wavy, curly, and kinky hair textures, especially if you're focused on scalp health or density.

Top Picks:

• Charcoal + Coconut Oil Micro-Exfoliating Shampoo
  Think of this as skincare for your scalp. This weekly scrub removes buildup, flakes, and excess oil while soothing with coconut, mint, and tea tree oils. Clinically shown to reduce flaking by up to 82% in just one use.
  How to Use:

  • Use once a week instead of shampoo. Apply to wet hair, massage gently into the scalp with your fingertips (not nails), rinse thoroughly, and follow with conditioner.

• MegaStrength+ Peptide Density Serum
  A daily-use serum clinically proven to boost hair density up to 3x in 16 weeks. Lightweight and fast-absorbing, it stimulates the scalp with a peptide-rich formula to combat thinning and improve fullness over time.
  How to Use:

  • Apply 1–2 drops directly to the scalp (especially around the temples, hairline, or crown) and massage in. Use daily on wet or dry hair for best results.

Ethique: Plastic-Free Haircare That Performs

If you're ready to ditch the bottle without compromising on results, Ethique is the zero-waste brand that delivers. With plastic-free, travel-friendly bars made from nourishing, naturally derived ingredients like cocoa butter, glycerine, and castor oil, Ethique makes eco-conscious curl care accessible and effective. Bonus: every product purchased funds the removal of a plastic bottle from coastal communities through their partnership with CleanHub.

Top Picks:

• Curl-Defining Shampoo & Conditioner Bar Bundle
  Designed for curly and coily hair, this frizz-fighting, moisture-boosting duo is sulfate- and silicone-free and safe for color-treated curls. It leaves hair soft, defined, and bouncy with a fresh tropical lemongrass-coconut scent.
  How to Use:

  • Shampoo: Wet hair and bar. Rub bar directly onto scalp and lather with hands. Rinse thoroughly.

  • Conditioner: Glide bar onto wet hair from mid-length to ends. Distribute evenly and rinse.

  • Store bars in a dry, well-ventilated space to extend their life.

• Scalp Health Shampoo & Everyday Shine Conditioner Bar Bundle
  Perfect for curlies dealing with dry, itchy, or flaky scalps, this bundle pairs a neem oil and oatmeal-based scalp cleanser with a lightweight, vitamin C–infused conditioner. It gently soothes irritation while keeping strands soft and shiny.
  How to Use:

  • Shampoo: Lather bar directly onto wet scalp and rinse completely.

  • Conditioner: Apply from mid-lengths to ends, distribute, and rinse.

  • As with all Ethique bars, let them dry completely between uses for best results.