Budget-Friendly Natural Makeup Brands That Actually Deliver

Well People – Full Range, Full of Goodness

Why I love it: Well People has become a staple in the budget clean beauty space for a reason. They offer a full range of products—from complexion essentials to eye makeup—and everything is formulated with skin-loving, natural ingredients. Even better? They're really affordable.

Must-try picks:

• Bronzing Powder – Get a year-round sun-kissed glow with this lightweight, plant-powered bronzing powder that warms the complexion, blurs imperfections with a soft-focus finish, and controls shine. Made with skin-loving squalane, it’s vegan, cruelty-free, pregnancy-friendly, and dermatologist-developed—clean beauty at its best from Well People.

• Power Palette Eyeshadow – This vegan eyeshadow palette features five hyper-pigmented, blendable shades, from soft neutrals to bold mattes, with a velvety, long-lasting formula powered by Grapeseed and Jojoba Seed Oils. Complete with a built-in mirror, it's dermatologist-developed, cruelty-free, pregnancy-friendly, and perfect for creating everything from everyday looks to dramatic eyes.

If you're looking to overhaul your makeup bag with clean products that won’t break the bank, Well People is a fantastic place to start.

Final Thoughts

You can build a clean, natural makeup collection without blowing your budget, and these three brands prove it. Whether you’re looking for a full-face routine or just want to swap out a few key items, Well People, Lily Lolo, and Milk Makeup offer amazing options that are kind to your skin, the planet, and your wallet.

Lily Lolo – The OG of Green Beauty

Why I love it: Lily Lolo has been around since the early days of the natural beauty movement, and they’ve stayed true to their roots. They focus on clean, effective formulas with 100% natural ingredients. Simple, honest, and effective.

Must-try picks:

• Vegan Mascara – Lily Lolo's Creamy Natural Vegan Mascara delivers dramatic length and volume with a soft, smooth texture, perfect for everyday wear and all eye colors. Free from harsh chemicals, parabens, and fillers, this award-winning formula offers long-lasting color without compromising on clean ingredients.

• Mineral Foundation – Lightweight, buildable coverage with a natural matte finish, ideal for light to medium skin tones. Made with natural ingredients and SPF 15, it’s easy to apply and helps protect skin while smoothing imperfections.

Lily Lolo proves you don’t need synthetic chemicals to get a killer lash look—or any makeup look, for that matter.

Milk Makeup – Clean Beauty Meets Creative Expression

Why I love it: Milk Makeup blends clean beauty with bold, creative energy straight from downtown NYC. Born out of Milk Studios, this brand is all about self-expression and pushing boundaries, with high-performance formulas that are 100% vegan, cruelty-free, and paraben-free.

Must-try picks:

• Sculpt Stick – The award-winning Sculpt Stick is a cool-toned, matte cream contour that glides on effortlessly to add natural-looking depth and dimension—no harsh lines, no complicated techniques. With a clean, non-comedogenic, vegan formula and six inclusive shades, it's buildable, blendable, and perfect for both contour beginners and pros.

• Cooling Water Jelly Tint – The award-winning Cooling Water Jelly Tint is a first-of-its-kind, bouncy jelly blush and lip stain that delivers a sheer, buildable burst of long-lasting color with a cool, refreshing feel. Infused with skincare ingredients, this clean, non-comedogenic formula hydrates while providing over 1,000 swipes of juicy, natural-looking color. No clogged pores, just glow.

Milk Makeup proves that clean beauty can still be edgy, fun, and totally performance-driven. No compromise needed.